NAPA ProLink Vs O’Reilly First Call

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In the competitive field of heavy duty parts, vendors go the extra mile to land shops’ business. Everyone tries to stay on the cutting edge, but sometimes they end up offering the same perks as their rivals. Take online catalogs, for example. Most parts stores have had electronic listings of their wares for almost as long as the Internet has existed. Differing features is one of the best ways to set themselves apart from the rest. When you take a look at NAPA ProLink vs O’Reilly First Call for instance, you’ll see they’re similar. However, each one has unique traits. Those special features were added to entice repair shops to buy from them exclusively.

NAPA ProLink Vs O’Reilly First Call – The Basics

In comparing NAPA ProLink vs O’Reilly First Call, both online catalogs have the same basic features any repair tech might look for. ProLink and First Call both let you look up parts in a variety of ways, including by description, VIN number, job type, keyword, or even the part number if you happen to have it. Each catalog pulls up complete parts information, including images. Plus, ProLink and First Call will both show you parts availability at your local store, distribution center, and hub.

You can place parts orders through these online tools, and they have the ability to save information on different vehicles, too. What’s more, each one has an estimator feature that allows shops to put together a quick quote. If you want the estimate to include labor rates—and of course it should!—you’ll also need a subscription to a separate software that incorporates a labor guide.

What’s Different?

When you’re comparing NAPA ProLink vs O’Reilly First Call, there are a few big differences as well as a handful of small ones. For example, the First Call lookup feature includes the ability to look up parts by license plate number. ProLink has a Buyer’s Guide that will show you all the vehicles the part you’re looking at fits. NAPA’s catalog program also alerts customers to special deals and national store promotions while O’Reilly’s has a special section to check for shop specials and current campaigns.

Additionally, while each one has a “toolbox”—an online list of resources—some of the “tools” in them differ. NAPA’s includes a conversion calculator, access to a tech hotline, and line cards. O’Reilly’s version has flyers, as well, along with Material Safety Data Sheets (MSDS) and product awareness info. First Call also has a Special Markets section for heavy-duty and fleets, paint and body, and even government purchasing.

What’s more, O’Reilly’s online catalog has two resource sections we couldn’t find in NAPA’s catalog. First, the Service Center Programs include marketing tools that O’Reilly’s customers can use such as roadside assistance and tire and other nationwide warranties. Second, First Call also has a tech training tab in the catalog that provides real-world training with the latest techniques and methods.

One Software To Do It All

NAPA ProLink vs O’Reilly First Call – there’s no doubt that each online catalog has useful features for everyone. Picking one over the other might come down to which features you like best or which store you order from most. It’s not unusual for shops to use both stores from time to time, and that’s when it’s helpful to have access to one software that does it all.

Heavy duty repair software like Fullbay is the answer. It keeps track of parts in stock and pricing, so your techs know what’s on-hand and how much it costs. Plus, you can place orders for whatever parts you need using Fullbay. The software not only creates estimates and invoices, but it also sends all that info to your bookkeeping software to simplify month-end closing. To top it off, Fullbay is cloud-based, so it’s just as easy to access as any online catalog. Just log on from an Internet-enabled device and you’re ready to go. When it comes to going the extra mile, Fullbay takes you there and beyond with solutions no one else offers.


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