POWERING THE FUTURE OF HEAVY-DUTY REPAIR

Diesel Connect_Dark-Mode_2025-Logo Diesel Connect is back, and it's bigger and better than ever! Join us from May 20th to the 22nd for the commercial repair industry's premier networking and knowledge-sharing event.
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DIESEL CONNECT:
YOU CAN’T MISS IT.

Diesel Connect is the commercial repair industry’s networking and knowledge-sharing event. We bring the diesel industry together to connect, learn, and discuss everything related to heavy-duty repair. If you’re an owner, founder, or employee involved in the daily management and operations of a commercial diesel shop, Diesel Connect is for you.
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May 20-22, 2025

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Phoenix, Arizona

World-Class Speakers

World-Class Speakers

Horizontal-Feature-Selector-Image_DC25_Keni Keni Thomas, Ret. Army Ranger You won't want to miss the opening keynote which will provide instruction on leadership, team building, and the personal account of the Battle of Mogadishu.
Horizontal-Feature-Selector-Image_DC25_Bob Bob Costello, American Trucking Associations The chief economist and SVP of the American Trucking Association is at Diesel Connect to provide an update on the state of the industry.
Horizontal-Feature-Selector-Image_DC25_Mike Mike Paton, Business Management Consultant In this special 90 minute keynote and workshop, Mike will provide attendees with concepts and practical tools to help their shops grow today!
Diesel Connect 2024

WHAT YOU MISSED...

WHAT'S IN IT FOR YOU?

Networking

Connect with shop owners from across North America, share ideas, build lasting relationships, and explore potential collaborations.

Industry Knowledge

Watch and learn as top industry experts, cover everything from digital marketing to efficient labor rates.

Fullbay Mastery Sessions

Participate in tailored, hands-on workshops designed for beginners, intermediate users, and advanced experts to help you get the most out of Fullbay.
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WHAT'S IN IT FOR YOU?

DC_Feature-Image_Networking DC_Feature-Image_Industry-Knowledge DC_Feature-Image_Fullbay-Updates

Networking

Connect with shop owners from across North America, share ideas, build lasting relationships, and explore potential collaborations.

Industry Knowledge

Watch and learn as top industry experts, cover everything from digital marketing to efficient labor rates.

Fullbay Mastery Sessions

Participate in tailored, hands-on workshops designed for beginners, intermediate users, and advanced experts to help you get the most out of Fullbay.

THIS YEAR'S SPONSORS:

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Interstate Billing
Service, Inc.

Immediate cash flow to help your business grow.
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MOTOR Information
Systems

The world’s premier suppliers of light-, medium-, and heavy-duty automotive data.
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The Technology & Maintenance Council

The largest, most diverse group of maintenance and equipment experts.
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Dieselmatic Marketing Solutions

A digital marketing solution built for heavy-duty truck repair shops.
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Whip
Around

Fleet maintenance software that unlocks the power of your fleet data.

Diesel Connect's 2025 Agenda

May 20th
Registration & Event Help Desk Open - 12 PM to 5:30 PM

Diesel Day Open - 12 PM to 5:30 PM

Opening Remarks - 1 PM to 1:30 PM

Get It On! What It Means To Lead The Way - 1:30 PM to 2:30 PM
There is no greater responsibility than leading others — and that mantle comes with certain duties. In our keynote address, Keni Thomas draws on his experiences as an Army Ranger to show you what it means to really lead, and what your responsibility is to the people you work with.

How to Maximize Shop Workflow and Potential Using Fullbay - 2:45 PM to 3:45 PM
Fullbay is all about building stronger processes and getting the most out of your operation…but are you using it to its fullest advantage? Join Product Manager Ryan Magnum as he walks us through the Fullbay workflow and shares a few tweaks you may not have thought about!

Taking That Next Step... When to Hire to Grow Your Shop - 2:45 PM to 3:45 PM
When is it time to hire a new tech or some support staff? What questions should you ask yourself before bringing someone on? What are the benefits of hiring a senior tech vs. an apprentice you can train up? The crew from Bascom Truck & Auto is here to discuss these situations and more — this talk will be a must for anyone looking to grow their shop.

How to Create a Budget For Your Shop - 2:45 PM to 3:45 PM
Our budget workshop is always a favorite — so we’re bringing it back for a third year! Join VP of Finance Robby Gilbert and his sidekick Mike Downes as they show you what goes into building a budget and how to do it…and yes, we’ve got templates again.

Defect Detected! Turning DVIRs into Shop Revenue - 4 PM to 5 PM
Fullbay’s new integration with fleet management software Whip Around is a game-changer for those who work or want to work on commercial fleets. Join the Whip Around staff to learn how to capture more fleet business, increase efficiency, and turn every defect into a growth opportunity.

Changing Your Identity: Going from Technician to Shop Owner - 4 PM to 5 PM
Once you put on the “Owner” hat, you’re not a tech anymore — you need to think differently and focus on running the business instead of working in the business. This is a tough mindset shift that a lot of shop owners have trouble navigating. Peter Cooper is here to show you how to think like a business owner and make that jump!

How to Clean Up Your Fullbay Account - 4 PM to 5 PM
Your Fullbay account, much like a repair bay, can sometimes benefit from a good scrubbing. In this session, you’ll learn how to remove vendors you don’t use anymore and clean up information around units, departed employees, and more. Hey, if you’re not using it anymore, you don’t need to keep it around!

Closing Remarks - 5:15 PM to 5:30 PM

Welcome Reception - 6 PM to 9 PM
May 21st
Registration & Event Help Desk Open - 8 AM to 5:30 PM

Diesel Bay Open - 8 AM to 5:30 PM

Breakfast - 8 AM to 9 AM

Day 2 Kickoff / Networking Ice Breaker - 9 AM to 9:15 AM

Get a Grip On Your Business - 9:15 AM to 10:45 AM
Mike Paton has spent years helping leaders run better, more effective businesses — and now’s your chance to learn directly from him. Join this workshop to master the tools and concepts that will help you grow your shop!

What Knight Swift and Other Fleets Are Looking For In A Repair Shop - 11 AM to 12 PM
Ever thought about picking up fleet customers? How would you attract them? What changes would you need to make to service them? Mark Kennedy of Knight Swift sits down with Peter Cooper to talk about what makes fleets decide to outsource work, what they look for in vendors, and much more. If you want to score some fleets, this is the talk for you!

How To Do More With Less? - 11 AM to 12 PM
There’s no question about it: the economy is feeling rocky, and many shops are looking for ways to tighten their belts a bit while still providing high-quality service to their customers. In this session, Keith McMaster of Fireweed Truck & Equipment discusses the challenges facing repair shops today — shortages, tariffs, and more — and examines solutions that will keep shops afloat throughout the economic storm.

The Past, Present and Future of Payments - 11 AM to 12 PM
How are you taking payments these days? Perhaps more importantly, how do you think you’ll take payment in the future? Fullbay’s Mary Croy and Phil Acree are here to discuss how shops have settled up in the past and what might lie ahead as technology evolves.

Networking Lunch - 12 PM to 1:15 PM

Creating a Marketing Funnel for Your Repair Shop - 12:15 PM to 1:00 PM
Do you have a marketing plan? If you hesitated before answering that question, this workshop is for you. In it, Fullbay’s Jacob Arrington will walk you through the stages of the marketing funnel and the various channels where you can attract potential customers. He’ll also show you how to build your own marketing plan!

Opportunities and Threats: An Economic Update From The ATA - 1:15 PM to 2:15 PM
The health of the heavy-duty repair industry is intricately linked with the health of freight, so knowing how the freight market is faring can give shop owners an idea of where their businesses are headed. Bob Costello of American Trucking Associations is here to talk about the state of freight, the impact of tariffs, and much more.

What To Do With A Budget Once You've Made One - 2:30 PM to 3:30 PM
Our build-a-budget workshop is always popular, but many shop owners have had lingering questions — namely, “Okay, I’ve got a budget, now what?” Robby and Mike are back to show you how to actually execute your budget and put it to work for you.

How to Manage Shop Supplies Using Fullbay - 2:30 PM to 3:30 PM
How are you dealing with shop supplies? You are dealing with them…right? If not — or if you think you could be handling them in a better way — then stop by this workshop, where you can learn how Fullbay can make ordering, organizing, and passing on the cost of shop supplies much, much easier.

The Future Of Fullbay's Architecture: What It Means For Your Shop - 2:30 PM to 3:30 PM
What can Fullbay do currently, and what functionalities will it have in the future? Join John Norton for a discussion around what tools Fullbay interfaces well with, along with exciting new possibilities on the horizon.

Snacks, Refreshments, & Diesel Bay - 3:30 PM to 4:00 PM

Fullbay Product Keynote - 4:00 PM to 5 PM

Want to know what Fullbay’s cooking up for the next few months? This is your chance to check out all the new features and integrations that have been released this year and get an exclusive look into what you can expect to come out in the coming months. Think of it as a sneak peak into Fullbay’s future!

Evening Activity (Andretti) - 6 PM to 9:30 PM
May 22nd
Registration & Event Help Desk Open - 8 AM to 2 PM

Diesel Bay Open - 8 AM to 2 PM

Breakfast - 8 AM to 9 AM

Day 3 Kickoff / Networking Ice Breaker - 9 AM to 9:15 AM

Common Mistakes When Using a Parts Matrix in Your Shop - 9:30 AM to 10:30 AM
So, you’re using a parts matrix (or you want to start using one). Great! Where do you start? Where can you do better? Join Fullbay’s Amy Newman for a deep dive into the parts matrix and learn how to put it to use for your shop.

Driving Revenue: Maximizing Shop Profitability with MOTOR Labor and Parts Data - 9:30 AM to 10:30 AM
Ever wondered why our MOTOR integration is so great? MOTOR’s Paul Moszak is here to show you how to use Estimated Work Times and the Parts Cross Reference to build consistent and profitable estimates while simplifying parts research. Join us to discover how integrating these powerful tools into your daily workflow can improve operational efficiency, enhance customer confidence, and fuel your shop’s growth.

Increasing Technician Efficiency Using Metrics and Bonuses - 9:30 AM to 10:30 AM
Rewarding techs for their good work is good business — and it’s an excellent incentive for them to do more and better work. But how do you set up and execute a solid bonus program? Peter Cooper is here to show you — your techs will be more efficient before you know it!

Wrenching Wisdom: Group Discussions - 10:45 AM to 11:45 AM
Diesel Connect is a place where you can learn from your fellow repair shop owners and managers. In this session, you’ll chat with your peers about topics like developing a work/life balance, targeting larger customers, employee discipline, and more!

When and How to Use Fullbay Reports To Maximize Your Shop - 10:45 AM to 11:45 AM
We all know Fullbay has a lot of reports. These reports can tell you all kinds of things about your shop, from how fast you’re selling certain parts to what vendors you’re outsourcing work to. But the software has numerous other reports you may not be aware of yet; Amy Newman is here to show you where they are, how to use them, and how they can boost your shop’s revenue!

The Road to Sale: Strategies to Maximum Your Shop's Value - 10:45 AM to 11:45 AM
Ever thought about selling your shop? No? OK — let’s rephrase the question. What are you going to do with your shop when you want to retire? Do the kids want it? Or will you sell it to a competitor? You’ve got a lot of options to explore — even if selling isn’t in the immediate future — and Robby Gilbert and TransWest Mobile Truck Repair’s Brandon Staley are here to help you tackle all things sale-related. You’ll learn what goes into a successful sale, the timeline involved, and how to prepare your shop for the market.

Shop Owner Roundtable - 12 PM to 1 PM
The roundtable is always a highlight of DC, and this year is no exception! Join a collection of our shop owners as they chat about a variety of topics and answer audience questions.

Closing Remarks - 1 PM to 1:15 PM

To-Go Lunch & Diesel Bay Last Chance - 1:15 PM to 2 PM
GET OUR SPECIAL ATTENDEE RATE STARTING AT $189 NIGHT

ENJOY THE LUXURIES OF A 4-STAR RESORT.

2024 SNAPSHOT

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133

Locations represented
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4.4/5

Average attendee rating
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300+

Attendees
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Frequently Asked Questions

Who is Diesel Connect for?
Diesel Connect is the commercial repair industry’s premier networking and knowledge-sharing event. The event is exclusively for shop owners, parts managers, service managers, or anyone that's involved in the operations of a heavy-duty repair shop.

These sessions will be helpful for all commercial repair, so no matter if you work in truck, heavy equipment, agricultural repair, or towing, you will find knowledge in the event that will help your shop grow.
When should I book my travel?
Plan on arriving by midday on Tuesday, May 20, when programming starts, and departing after midday on Thursday, May 22, when the conference ends.

If you have any questions, don't hesitate to contact us at marketing@fullbay.com.
Is my hotel room included?
No. Based on attendee feedback, we aren't including hotels with your registration, but you will get exclusive access to a special Diesel Connect rate at the event hotel. Hotel rooms start at $189 a night at event hotel.
Can I change an attendee’s information later?
Yes! Once you place an order, you’ll receive a confirmation email. In this email you’ll have a link to a page that lets you manage your order; you can also change the attendee information on that page. This is great if your event plans change at the last minute, or if you want to register ahead of time but aren’t sure who will be attending.
Where is the event being held?
Diesel Connect is being held at Gila River Resort & Casino - Wild Horse Pass in Chandler (5040 Wild Horse Pass Blvd, Chandler, AZ 85226). The conference will be held in the main ballroom at the resort with breakout sessions held in smaller classrooms.
How far is the event from the airport?
Diesel Connect is roughly 13 miles or 15 minutes by car from Sky Harbor International Airport.
Is there a dress code for the event?
Nope! Wear whatever you like—if you’d like to be casual, go casual. If you’d like to go black tie, we won’t stop you. While the building will be comfortably air conditioned, keep in mind that the weather will likely be on the warmer side.
Is transportation provided (within the event and to/from the airport)?
Transportation to and from the airport is not included.

If you choose to stay at a different hotel, or need transportation outside of any event activities, it will not be included.
Where can I park if I'm driving?
There are numerous parking spaces and a parking garage located at the resort for you to park at.
What is the expected weather?
Average May temperatures typically include low to mid 90s for daytime highs and mid 60s to low 70s for nighttime lows.
What does my registration include?
A full registration includes access to all Diesel Connect sessions, breakfast and lunch both days, and event activities in the evenings. You'll also receive exclusive access to a special Diesel Connect rate at the event hotel.
Do you still offer a spouse ticket?
No — we decided to remove the option of a spouse ticket due to lack of demand and to ensure we could offer the best experience possible to all attendees.
Do you offer group discounts?
Yes! If you're bringing a group of five or more people to Diesel Connect, please email us at marketing@fullbay.com for special pricing.
Can I get a refund or substitute my ticket?
Can't make it to Diesel Connect after all? You can get a full refund until December 31, 2024. From January 1, 2025, to February 15, 2025, refunds incur a 25% fee. From February 16, 2025, to March 31, 2025, refunds incur a 50% fee. After April 1, 2025, tickets are nonrefundable. Eventbrite fees are nonrefundable for all full or partial refunds.

Substitutions are permitted until April 30, 2025.

Contact marketing@fullbay.com if you have any questions or to request a refund or a substitution.
How can I sponsor Diesel Connect?
If you'd like to learn about sponsorship opportunities, send us a message at marketing@fullbay.com!

INTERESTED IN DIESEL CONNECT 2025?

May 2025 in Phoenix, Arizona